PPC That Pays for Itself β
And Then Some
Pay-per-click advertising offers something SEO cannot β immediate visibility. But most PPC budgets are wasted on poorly structured campaigns, weak ad copy and misaligned landing pages. Our approach is different: every rupee of your budget is treated as our own, allocated with surgical precision to audiences, keywords and times that deliver the highest return.
We manage the full paid advertising stack β Google Search, Google Shopping, Google Display, YouTube Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads and remarketing β in one unified strategy that follows your customer through every stage of the funnel.
48%Average reduction in cost-per-acquisition
3.8ΓAverage return on ad spend (ROAS) across accounts
90 daysTime to full campaign optimisation and performance
Google Ads Management
From Search campaigns targeting high-intent buyers to Shopping campaigns for product catalogues and Demand Gen for awareness β we structure, launch and continuously optimise across the full Google network.
Meta Ads (Facebook & Instagram)
Scroll-stopping creative, precise audience targeting using Meta's behavioural and interest data, and full-funnel campaign structures from cold awareness to retargeting warm audiences.
AI-Powered Bid Management
We use Smart Bidding enhanced with first-party data signals and custom scripts to maximise conversion value. Combined with rigorous A/B testing of ad creative and landing pages, we systematically reduce your CPA over time.
Included in Every PPC Package
- Full account audit and competitor ad analysis
- Campaign architecture setup or restructuring
- Ad copywriting and creative brief (design included in premium plans)
- Ongoing bid management and budget optimisation
- A/B testing of ads, audiences and landing pages
- Conversion tracking setup (Google Tag Manager, Meta Pixel)
- Weekly performance updates and monthly detailed reporting
Frequently Asked Questions
What is the minimum budget required for PPC?
For Google Ads, we recommend a minimum media spend of βΉ30,000/month to gather sufficient data for optimisation. For Meta Ads, βΉ20,000/month is a workable starting point. We'll advise the right budget based on your industry, goals and competitive landscape.
How quickly will I see results from PPC?
PPC is the fastest digital channel β campaigns can be live within days. However, the first 4β6 weeks are typically a learning phase where we gather data, refine targeting and optimise bidding. Most accounts reach peak efficiency by week 8β12.
Do you manage the landing pages?
We provide landing page recommendations and CRO (conversion rate optimisation) advice as standard. Full landing page design and development is available as an add-on service.